WEB ANALYTICS AND WORKING WITH DATA

Analytics helps collect data, track user behavior, optimize marketing and advertising campaigns.

WEB ANALYTICS AND WORKING WITH DATA ALLOWS TO

ANALYZE USER BEHAVIOR ON THE SITE
TRACK TRAFFIC CHANNELS AND DETERMINE THEIR EFFICIENCY
IDENTIFY AND SEGMENT THE TARGET AUDIENCE
OPTIMIZE THE MARKETING BUDGET
OPTIMIZE THE CONVERSION RATE
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HOW DOES OUR WEB ANALYTICS WORKFLOW LOOK LIKE?

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1
Analyzing site and goals
(1-2 days)
We determine user's targeted action, analyze web analytics systems accounts with a description of errors, shortcomings, gaps and provide recommendations on how to eliminate them.
2
Configuring web analytics systems
(2-4 days)
We create web analytics accounts and install tracking codes on the site. We configure the account structure of web analytics systems. We configure filters, special settings, Google Analytics' connection with ad systems, and cross-domain tracking. We combine site tracking and e-commerce tracking. We check the correctness of data collection.
3
Collecting and storing data, BI-analytics
We design a database, combine data from any source: Google Analytics, CRM, online ad managers. We set up a KPI system, design the structure of reports. We select tools for business intelligence: Power BI, Tableau, Data Studio. We create reports and visualize data.
4
Additional options
At the client's request, we create a Customer Journey Map and an analytical funnel, multichannel analytics, and funnel-based attribution. We calculate ROI, analyze LTV, average check, and other metrics. We study the factors that affect the conversion: competitors' prices, payment methods, distance to the store. We perform ROPO analysis; A/B tests on landing pages; A/B tests with the distribution of products on a page; A/B tests and analytics on forms: fix errors of form filling, measure time spent on form filling, construct a funnel for the form.
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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