We determine user's targeted action, analyze web analytics systems accounts with a description of errors, shortcomings, gaps and provide recommendations on how to eliminate them.
Configuring web analytics systems
We create web analytics accounts and install tracking codes on the site. We configure the account structure of web analytics systems. We configure filters, special settings, Google Analytics' connection with ad systems, and cross-domain tracking. We combine site tracking and e-commerce tracking. We check the correctness of data collection.
Collecting and storing data, BI-analytics
We design a database, combine data from any source: Google Analytics, CRM, online ad managers. We set up a KPI system, design the structure of reports. We select tools for business intelligence: Power BI, Tableau, Data Studio. We create reports and visualize data.
At the client's request, we create a Customer Journey Map and an analytical funnel, multichannel analytics, and funnel-based attribution. We calculate ROI, analyze LTV, average check, and other metrics. We study the factors that affect the conversion: competitors' prices, payment methods, distance to the store. We perform ROPO analysis; A/B tests on landing pages; A/B tests with the distribution of products on a page; A/B tests and analytics on forms: fix errors of form filling, measure time spent on form filling, construct a funnel for the form.
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