VIDEO ADVERTISING

Video ads are placed on YouTube sites, in online cinemas, on social networks, on-site content, in mobile applications and video players. A few seconds of video can convey more information than a banner or an article, because they engage all perception channels at once.

VIDEO ADVERTISING ALLOWS TO

BUILD A WIDE TA REACH, INCREASE BRAND AWARENESS, SWITCH ATTENTION FROM COMPETITORS
GENERATE DEMAND
INCREASE NUMBER OF SITE VISITS AND CONVERSIONS, ENCOURAGE INTENDED ACTION
INTERACT WITH AUDIENCE IN ITS FAMILIAR CONTENT CONSUMPTION ENVIRONMENT
CHOOSE FROM A VARIETY OF AVAILABLE FORMATS FOR DIFFERENT PURPOSES
DETERMINE INFLUENCE OF ADVERTISING CAMPAIGNS ON MEDIA AND BRAND METRICS

VIDEO ADVERTISING KPIs

A suitable KPI combination is selected,
depending on goals of the advertising campaign.

MEDIA
Reach TA Reach of the target audience
Frequency Display frequency
Viewability Viewability of banners
VTR (View Through Rate) Video views
Measured using Brand Lift research
BRAND
Brand Awareness Increase in brand awareness
Brand Favorability Preference over competitor brands
Ad Recall Memorability of brand advertising
Brand Interest Increase in interest for the brand
Product Consideration Willingness to choose a brand
Need information on where and
how to effectively place a video ad?
Leave a request and our specialists will select the necessary formats and tools for you
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HOW DOES OUR VIDEO ADVERTISING WORKFLOW LOOK LIKE?

  • prev-ico
  • next-ico
1
Briefing/debriefing
(1-3 days)
We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Strategic assessment and planning
(2-10 days)
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, choose ads channels to achieve the communication goals of the brand.
3
Media planning
(2-4 days)
We determine the optimal buying strategy, choose effective channels, tools, formats, volume, frequency, and other parameters of advertising. We estimate the results.
4
Ad materials production
(3-10 days)
We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.
5
Placement and video advertising buying
(1-4 days)
We enter advertising materials into the system, distribute impressions according to the media plan, undergo moderation. If necessary, we create online ad management accounts, install tracking systems codes.
6
Ad placement analysis and optimization
(throughout the whole placement period)
We control the achievement of KPIs, if necessary, optimize the placement plan.
7
Creating midterm and post-buy reporting
(2-5 days)
We compare actual indicators with planned ones, formulate conclusions and recommendations based on the advertising campaign data.
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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