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VIDEO ADVERTISING

Video ads are placed on YouTube sites, in online cinemas, on social networks, on-site content, in mobile applications and video players. A few seconds of video can convey more information than a banner or an article, because they engage all perception channels at once.

VIDEO ADVERTISING ALLOWS TO

BUILD A WIDE TA REACH, INCREASE BRAND AWARENESS, SWITCH ATTENTION FROM COMPETITORS

GENERATE DEMAND

INCREASE NUMBER OF SITE VISITS AND CONVERSIONS, ENCOURAGE INTENDED ACTION

INTERACT WITH AUDIENCE IN ITS FAMILIAR CONTENT CONSUMPTION ENVIRONMENT

CHOOSE FROM A VARIETY OF AVAILABLE FORMATS FOR DIFFERENT PURPOSES

DETERMINE INFLUENCE OF ADVERTISING CAMPAIGNS ON MEDIA AND BRAND METRICS

WE USE

TIME-TESTED AND NEW TOOLS

VIDEO ADVERTISING KPIs

A suitable KPI combination is selected,
depending on goals of the advertising campaign.

MEDIA

Reach TA Reach of the target audience

Frequency Display frequency

Viewability Viewability of banners

VTR (View Through Rate) Video views

Measured using Brand Lift research

BRAND

Brand Awareness Increase in brand awareness

Brand Favorability Preference over competitor brands

Ad Recall Memorability of brand advertising

Brand Interest Increase in interest for the brand

Product Consideration Willingness to choose a brand

Need information on where and
how to effectively place a video ad?

Leave a request and our specialists will select the necessary formats and tools for you

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HOW DOES OUR VIDEO ADVERTISING WORKFLOW LOOK LIKE?

Briefing/debriefing

(1-3 days)

We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.

Strategic assessment and planning

(2-10 days)

Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, choose ads channels to achieve the communication goals of the brand.

Media planning

(2-4 days)

We determine the optimal buying strategy, choose effective channels, tools, formats, volume, frequency, and other parameters of advertising. We estimate the results.

Ad materials production

(3-10 days)

We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.

Placement and video advertising buying

(1-4 days)

We enter advertising materials into the system, distribute impressions according to the media plan, undergo moderation. If necessary, we create online ad management accounts, install tracking systems codes.

Ad placement analysis and optimization

(throughout the whole placement period)

We control the achievement of KPIs, if necessary, optimize the placement plan.

Creating midterm and post-buy reporting

(2-5 days)

We compare actual indicators with planned ones, formulate conclusions and recommendations based on the advertising campaign data.

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