UI/UX ANALYSIS FOR CRO

Analysis user interface and experience on its use will increase the conversion rate. The site will attract the target audience and will become more user-friendly.

UI/UX ANALYSIS ALLOWS TO

CONDUCT USABILITY TEST OF THE SITE AND ITS ELEMENTS
EVALUATE THE CONTENT- AND DESIGN- COMPONENTS OF THE SITE
COMPARE THE SITE WITH SIMILAR ONLINE RESOURCES, CORRECT DEFICIENCIES BASED ON COMPETITOR’S EXPERIENCE
APPLY UX BEST PRACTICES AND TRENDS
ANALYZE THE ONLINE RESOURCE FROM A TECHNICAL POINT AND FORMULATE RECOMMENDATIONS FOR ITS IMPROVEMENT
COLLECT AND STUDY REAL USER EXPERIENCE FOR FURTHER SITE OPTIMIZATION

UI/UX ANALYSIS KPIs

CR
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HOW DOES OUR UI/UX ANALYSIS WORKFLOW LOOK LIKE?

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1
Initial acquaintance with the online resource
(up to 1 day)
We identify the type of site and its topics, then figure out the approach. We perform an initial basic usability test to identify obvious problems that hinder conversions.
2
Web analytics
(1 day)
We study statistics from all configured systems on the site: we determine the main group of leads and study their on-site behaviour (without neglecting the rest of the parameters). We study user paths and reasons for failures. We provide guidance on setting up (or adjusting) the tools: Google Analytics, Google Tag Manager.
3
Design and content evaluation
(1 day)
We evaluate the quality of layout, design, filling of content: we check the source code of pages, manually and with validators; adaptability of site elements to different screen sizes; site content, its relevance, and transparency; compliance with the hierarchy of colors and fonts, conversion elements and their design in general.
4
Feedback quality chec
(1 day)
We analyze performance of the support service and the response speed, the possibility to leave comments and/or fill out contact and feedback forms, along with its usability (number of form fields and their necessity, adequacy of comments, and feedback).
5
Comparative analysis
(1 day)
We analyze sites with similar topics (on average we select 5 competitor sites), test them, and form a brief overview of advantages, found in the competitive environment. Based on a similar theme of the online resource and the similarity of propositions on it, one can understand the shortcomings of the competitor, and hence one’s own (or avoid them in the future).
6
Implementation of best practices and trends in UX
(1 day)
We search for leading design trends and best practices for their application to user interface development, compare them to improve the quality of the user path to conversion in order to make this path as transparent and efficient as possible.
7
Technical analysis
(1-2 days)
We analyze the technical means of development: the rationality of choice and compliance of technology used for the project, the accessibility of tool (availability of developers and documentation), consider the prospects of this technology (which is important for future support of the project). We study productivity, security, cross-browser and cross-platform abilities, etc. We offer alternative means of implementation.
8
Real user experience
(1-2 days)
Based on analytics data, we select a group of potential users (10 leads on average) who can convert. We study their behavior from the first seconds on the site, how the user announces his or her actions and impressions of usage. Thus receiving and analyzing feedback in real time.
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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