HOW DOES OUR SOCIAL MEDIA ADVERTISING WORKFLOW LOOK LIKE?
We analyze goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
Strategic assessment and planning
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the site, the audience and the competitive environment, prepare a media plan.
Ad materials production
We formulate technical requirements of advertising systems or materials, if necessary we adapt advertising materials to the placement format.
Configuring web analytics to track campaign efficiency
We check the correctness or write a TOR to install tracking codes of Google Ads, GTM and Google Analytics on the site. We check the correctness, or configure data collection for web analytics service, check micro and macro goals, import data from Google Ads to Google Analytics, connect Call-Tracking systems if necessary.
Configuring and launching of the ad campaign
We create or link existing advertising accounts. We design the structure of advertising campaigns. We segment the target audience. Define optimization strategies and targeting.
Ad placement analysis and optimization
(throughout the whole placement period)
We monitor KPIs and ensure that they are met. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply the best practices.
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and the achievement of KPIs.