SOCIAL MEDIA ADVERTISING

A set of social media tools for paid content promotion or advertising on Facebook, Instagram, YouTube, TikTok, and other social networks.

SOCIAL MEDIA ADVERTISING ALLOWS TO

REACH TARGET AUDIENCE AND INCREASE BRAND AWARENESS
INCREASE THE NUMBER OF FOLLOWERS, INCREASE ENGAGEMENT FOR PUBLICATIONS, PROMOTE EVENTS
ATTRACT TARGET AUDIENCE TO THE SITE, LANDING PAGE, OR APP
COLLECT USER INFORMATION FOR FURTHER INTERACTION – LEAD GENERATION
CHOOSE FROM MANY TARGETING OPTIONS, SEGMENTS, AND ADVERTISING FORMATS BASED ON USER INTERESTS AND BEHAVIOR
WE USE

TIME-TESTED AND NEW TOOLS

FORMATS

IMAGES
CAROUSEL ADS
VIDEO
SLIDE SHOW
SHOPPING ADS

SOCIAL MEDIA ADVERTISING KPIs

A suitable KPI combination is selected,
depending on goals of the advertising campaign.

FOR MEDIA CAMPAIGNS
Reach TA Reach of the target audience
Frequency Ad display frequency
CPR Cost per reach
CPM
CPV
FOR PERFORMANCE CAMPAIGNS
CTR
CPC
CR Conversion rate
CPA
СPL Cost per lead
Overlap and burnout of the audience
Need information
on how to effectively place ads on social networks?
Send a request and our specialists will select the necessary formats and tools for you
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HOW DOES OUR SOCIAL MEDIA ADVERTISING WORKFLOW LOOK LIKE?

  • prev-ico
  • next-ico
1
Briefing/debriefing
(1-3 days)
We analyze goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Strategic assessment and planning
(2-10 days)
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the site, the audience and the competitive environment, prepare a media plan.
3
Ad materials production
(3-10 days)
We formulate technical requirements of advertising systems or materials, if necessary we adapt advertising materials to the placement format.
4
Configuring web analytics to track campaign efficiency
(2-5 days)
We check the correctness or write a TOR to install tracking codes of Google Ads, GTM and Google Analytics on the site. We check the correctness, or configure data collection for web analytics service, check micro and macro goals, import data from Google Ads to Google Analytics, connect Call-Tracking systems if necessary.
5
Configuring and launching of the ad campaign
We create or link existing advertising accounts. We design the structure of advertising campaigns. We segment the target audience. Define optimization strategies and targeting.
6
Ad placement analysis and optimization
(throughout the whole placement period)
We monitor KPIs and ensure that they are met. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply the best practices.
7
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and the achievement of KPIs.
Want to know more about social media advertising?
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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