SEARCH ENGINE OPTIMIZATION

Helps to get in the TOP search engine results. A set of actions related to search engine optimization (or SEO) attracts target users to the site.

SEARCH ENGINE OPTIMIZATION ALLOWS TO

TAKE THE SITE TO FIRST POSITIONS IN THE SEARCH ENGINE RESULTS FOR RELEVANT QUERIES

INCREASE ORGANIC TRAFFIC, GENERATE TARGET TRAFFIC TO THE SITE

INCREASE SHARE IN SEARCH RESULTS COMPARED TO COMPETITOR SITES

MANAGE REPUTATION IN SEARCH SYSTEMS - USER TRUST IS HIGHER FOR SITES ON FIRST PAGE OF THE SEARCH ENGINE RESULTS

WORK FOR THE LONG TERM – IN LOW-COMPETITIVE NICHES IT IS POSSIBLE TO DO NO ADDITIONAL ACTIONS FOR LONGER, THE SITE WILL STILL BE KEPT IN THE TOP

TOOLS

Ahrefs

Serpstat

Own Text Analysis Tool

SEARCH ENGINE OPTIMIZATION KPIs

CHANGES THE WORDING SEARCH RESULTS POSITIONS AND TRAFFIC PER MONTH/QUARTER/YEAR

TASKS PERFORMANCE ACCORDING TO QUARTERLY/MONTHLY PLAN

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HOW DOES OUR SEARCH ENGINE OPTIMIZATION WORKFLOW LOOK LIKE?

Briefing/debriefing

(1 – 3 days)

We analyze goals and objectives of advertising campaign, product and client’s business. We summon all the data concerning the task — we collect information for further stages of work.

Site audit and competitive analysis

(3 – 4 days)

We audit the site, analyze competitors, determine the target audience, TOP products and services. We set up a work plan and agree on the budget.

Compilation of semantic core and preparation of structure

(3 – 4 days)

We compile the semantic core, group search queries according to pages that are to be optimized, prepare titles, meta-tags and TOR. We create the correct structure of the site.

Creating terms of reference for software engineers

(5 – 7 days)

We structure URLs and levels of nesting, generate meta-tags, interlink the pages, generate a site map, we set more than 150 parameters for the site to be verified.

Software development works

(7 – 10 days)

Implementation of the TOR, audit, and technical task after implementation.

Working with content

(1 – 3 days)

Анализируем контент, по сравнению с ТОП сайтами в категории, создаем техническое задание для текстов на сайт, контент для коммерческих страниц. Подготавливаем контент-план и создаем информационные статьи.

Working with the link mass

(during one month)

We analyze backlinks of main competitors, select donor sites to place links, develop a plan to obtain links, design an anchor list, buy links. We evaluate and adjust the strategy monthly, depending on the dynamics of search results

Monitoring dynamics of search results and site parameters

(during one month)

We monitor changes to the robots.txt file, responses of page servers, changes of meta tags. We monitor errors on the site through Google Webmasters, indexing, and the number of pages in the index. We track the position of the site in the search engine according to the semantic core. We control the dynamics of traffic and search results.

Report generation

(1 day)

We create a cost analysis report: software engineers’ timesheets, number of purchased links, the volume of written content, and cost per each expense category. We draw conclusions from the dynamics of traffic and search results.

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