HOW DOES OUR SEARCH ENGINE OPTIMIZATION WORKFLOW LOOK LIKE?
1
Briefing/debriefing
(1 – 3 days)
We analyze goals and objectives of advertising campaign, product and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Site audit and competitive analysis
(3 – 4 days)
We audit the site, analyze competitors, determine the target audience, TOP products and services. We set up a work plan and agree on the budget.
3
Compilation of semantic core and preparation of structure
(3 – 4 days)
We compile the semantic core, group search queries according to pages that are to be optimized, prepare titles, meta-tags and TOR. We create the correct structure of the site.
4
Creating terms of reference for software engineers
(5 – 7 days)
We structure URLs and levels of nesting, generate meta-tags, interlink the pages, generate a site map, we set more than 150 parameters for the site to be verified.
5
Software development works
(7 – 10 days)
Implementation of the TOR, audit, and technical task after implementation.
6
Working with content
(1 – 3 days)
Анализируем контент, по сравнению с ТОП сайтами в категории, создаем техническое задание для текстов на сайт, контент для коммерческих страниц. Подготавливаем контент-план и создаем информационные статьи.
7
Working with the link mass
(during one month)
We analyze backlinks of main competitors, select donor sites to place links, develop a plan to obtain links, design an anchor list, buy links. We evaluate and adjust the strategy monthly, depending on the dynamics of search results
8
Monitoring dynamics of search results and site parameters
(during one month)
We monitor changes to the robots.txt file, responses of page servers, changes of meta tags. We monitor errors on the site through Google Webmasters, indexing, and the number of pages in the index. We track the position of the site in the search engine according to the semantic core. We control the dynamics of traffic and search results.
9
Report generation
(1 day)
We create a cost analysis report: software engineers’ timesheets, number of purchased links, the volume of written content, and cost per each expense category. We draw conclusions from the dynamics of traffic and search results.
Do you have any questions about search engine optimization?