SEARCH ENGINE MARKETING

We analyze goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.

Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the site, the audience, and the competitive environment, prepare a media plan.

We check the correctness or write a TOR to install tracking codes of Google Ads, GTM, and Google Analytics on the site. We check the correctness, or configure data collection for the web analytics service, check micro and macro goals, import data from Google Ads to Google Analytics, connect Call-Tracking systems if necessary.

We create or connect a Google Ads client account, Search Ads 360/Merchant Center (if necessary). We collect semantics, design the structure of campaigns. We write relevant text ads and extensions. We analyze the data feed and write the TOR if necessary. We set up advertising campaigns — determine the bidding strategy and targeting.

We monitor KPIs and ensure that they are met. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply the best practices.

We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with clients about the work done and the achievement of the KPIs.