SEARCH ENGINE MARKETING

An ad appears next to search results when a user’s query matches your keywords. Search engine advertising is one of the best converting tools, it will get you at the TOP of the search results without SEO.

SEARCH ENGINE MARKETING ALLOWS TO

SHOW ADS ABOVE ORGANIC SEARCH ENGINE RESULTS
WORK WITH GENERATED DEMAND – SHOW ADVERTISING TO USERS, ACCORDING TO THEIR SEARCH QUERIES
SHOW SHOPPING ADS ON SEARCH ENGINE RESULTS PAGE, WHICH ALLOWS TO ATTRACT THE MOST PROMISING CUSTOMERS
OPTIMIZE ADS TO ACHIEVE INTENDED ACTIONS ON THE SITE (TRANSACTIONS, LEADS, CONVERSIONS, CALLS)
WE USE

TIME-TESTED AND NEW TOOLS

FORMATS

TEXT AND DYNAMIC SEARCH RESULTS
ANNOUNCEMENT SHOWING ONLY PHONE NUMBER
SHOPPING ADS (IMAGE, NAME, PRICE, SITE DOMAIN)

SEARCH ENGINE MARKETING KPIs

A suitable KPI combination is selected, depending on goals of the advertising campaign.

PERCENTAGE OF ADS DISPLAYED ON SEARCH ENGINE RESULTS PAGE
CTR
CPC (COST PER CLICK)
CR (CONVERSION RATE)
CPA (COST PER ACTION)
ROAS (RETURN ON AD SPEND)
Do you want your ads
to look like search results?
Send a request and our specialists will select the necessary formats and tools for you
Send a request

HOW DOES OUR SEARCH ENGINE MARKETING WORKFLOW LOOK LIKE?

  • prev-ico
  • next-ico
1
Briefing/debriefing
(1-3 days)
We analyze goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Strategic assessment and planning
(2-5 days)
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the site, the audience, and the competitive environment, prepare a media plan.
3
Configuring web analytics to track campaign efficiency
(2-5 days)
We check the correctness or write a TOR to install tracking codes of Google Ads, GTM, and Google Analytics on the site. We check the correctness, or configure data collection for the web analytics service, check micro and macro goals, import data from Google Ads to Google Analytics, connect Call-Tracking systems if necessary.
4
Configuration and launch of the advertising campaign
(2-5 days)
We create or connect a Google Ads client account, Search Ads 360/Merchant Center (if necessary). We collect semantics, design the structure of campaigns. We write relevant text ads and extensions. We analyze the data feed and write the TOR if necessary. We set up advertising campaigns — determine the bidding strategy and targeting.
5
Ad placement analysis and optimization
(throughout the whole placement period)
We monitor KPIs and ensure that they are met. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply the best practices.
6
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with clients about the work done and the achievement of the KPIs.
Do you have any questions about search engine marketing?
Leave your details and we will contact you
Send a request

ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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