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MOBILE APP PROMOTION

Mobile apps for iOS and Android need more than just to be developed and released. They should be promoted to target audience. Our task is to achieve relevant downloads, to make sure that the application is used.

MOBILE APP PROMOTION ALLOWS TO

QUICKLY INCREASE NUMBER OF DOWNLOADS
GET TARGETED ACTIONS WITHIN THE APP
REACTIVATE USERS IN THE APP
WE USE

TIME-TESTED AND NEW TOOLS

Google Ads
Facebook Ads
Display & Video 360
Apple Search
AppNext
Huawei Ads
TikTok
InMobi
Criteo in-App

FORMATS

BANNER ADS
VIDEO ADS
NATIVE FORMATS
SEARCH ENGINE MARKETING

MOBILE APP PROMOTION KPI’s

INSTALL RATE
NUMBER OF DOWNLOADS
CPI (COST PER INSTALL)
CR (CONVERSION RATE)
CPA (COST PER ACTON)
LTV (LIFETIME VALUE)
Need information
on how to effectively promote mobile applications?
Send a request and our specialists will select the necessary formats and tools for you
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HOW DOES OUR MOBILE APP PROMOTION WORKFLOW LOOK LIKE?

  • prev-ico
  • next-ico
1
Briefing/debriefing
(1-3 days)
We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Strategic assessment and planning
(2-10 days)
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, prepare a media plan.
3
Ad materials production
(3-10 days)
We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.
4
Configuring web analytics
(2-5 days)
We connect and configure mobile analytics systems (Firebase, AppsFlyer, Adjust, etc.) to track in-app actions and KPIs.
5
Configuring and launching of the ad campaign
(2-5 days)
We create or link existing advertising accounts. We design the structure of advertising campaigns. We segment the target audience. Define optimization strategies and targeting.
6
Ad placement analysis and optimization
(throughout the whole placement period)
We monitor KPIs and ensure that they are met. We conduct A/B testing. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply best practices.
7
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and achievement of KPIs.
Do you have any questions about promoting applications?
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE ADVERTISING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Placement of ads to increase number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving site rankings in organic search
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WEBANALYTICS AND DATA
Providing support from setting up of web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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