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MOBILE APP PROMOTION

Mobile apps for iOS and Android need more than just to be developed and released. They should be promoted to target audience. Our task is to achieve relevant downloads, to make sure that the application is used.

MOBILE APP PROMOTION ALLOWS TO

QUICKLY INCREASE NUMBER OF DOWNLOADS

GET TARGETED ACTIONS WITHIN THE APP

REACTIVATE USERS IN THE APP

WE USE

TIME-TESTED AND NEW TOOLS

FORMATS

BANNER ADS

VIDEO ADS

NATIVE FORMATS

SEARCH ENGINE MARKETING

MOBILE APP PROMOTION KPI’s

INSTALL RATE

NUMBER OF DOWNLOADS

CPI (COST PER INSTALL)

CR (CONVERSION RATE)

CPA (COST PER ACTON)

LTV (LIFETIME VALUE)

Need information
on how to effectively promote mobile applications?

Send a request and our specialists will select the necessary formats and tools for you

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HOW DOES OUR MOBILE APP PROMOTION WORKFLOW LOOK LIKE?

Briefing/debriefing

(1-3 days)

We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.

Strategic assessment and planning

(2-10 days)

Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, prepare a media plan.

Ad materials production

(3-10 days)

We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.

Configuring web analytics

(2-5 days)

We connect and configure mobile analytics systems (Firebase, AppsFlyer, Adjust, etc.) to track in-app actions and KPIs.

Configuring and launching of the ad campaign

(2-5 days)

We create or link existing advertising accounts. We design the structure of advertising campaigns. We segment the target audience. Define optimization strategies and targeting.

Ad placement analysis and optimization

(throughout the whole placement period)

We monitor KPIs and ensure that they are met. We conduct A/B testing. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply best practices.

Regular reporting on work performed

We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and achievement of KPIs.

Do you have any questions about promoting applications?

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