Mobile apps for iOS and Android need more than just to be developed and released. They should be promoted to target audience. Our task is to achieve relevant downloads, to make sure that the application is used.
HOW DOES OUR MOBILE APP PROMOTION WORKFLOW LOOK LIKE?
We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
Strategic assessment and planning
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, prepare a media plan.
Ad materials production
We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.
Configuring web analytics
We connect and configure mobile analytics systems (Firebase, AppsFlyer, Adjust, etc.) to track in-app actions and KPIs.
Configuring and launching of the ad campaign
We create or link existing advertising accounts. We design the structure of advertising campaigns. We segment the target audience. Define optimization strategies and targeting.
Ad placement analysis and optimization
(throughout the whole placement period)
We monitor KPIs and ensure that they are met. We conduct A/B testing. Based on the analysis results, we prepare and implement an optimization plan. We monitor competitors and trends in advertising, apply best practices.
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and achievement of KPIs.
Do you have any questions about promoting applications?