DISPLAY ADVERTISING

This is a critical element for the creation of awareness and shaping of brand perception. The user sees and/or hears media advertising on websites or in applications on the Internet. These could be banners, videos, branding, audio, or direct ad texts.

DISPLAY ADVERTISING ALLOWS TO

INCREASE BRAND RECOGNITION AND POPULARITY
STRENGTHEN LOYALTY AND BUILD AN EMOTIONAL RELATIONSHIP WITH THE BRAND
ATTRACT POTENTIAL CUSTOMERS
TELL THE TARGET AUDIENCE ABOUT OFFERS, PROMOTIONS, DISCOUNTS
USE NON-STANDARD FORMATS TO BE DISTINCTIVE FROM COMPETITORS

FORMATS

VIDEO ADVERTISING
BANNER ADVERTISING
DOOH
AUDIO ADVERTISING

DISPLAY ADVERTISING KPI's

A suitable KPI combination is selected,
depending on the objective of the advertising campaign.

MEDIA
Reach TA Reach of the target audience
Frequency Display frequency
Viewability Viewability of banners
VTR (View Through Rate) Video views
CTR (Click Through Rate) Click through rates
Measured using Brand Lift research
BRAND
Brand Awareness Increase in brand knowledge
Brand Favorability The preference over the competitor brands
Ad Recall Memorability of the brand advertising
Brand Interest Increase in interest for the brand
Product Consideration Willingness to choose a brand
PRICES
CPR TA Cost of TA reach
CPM Cost per 1000 impressions
CPV Сost per view of a video ad
СРС Cost per click
СРА Сost of the conversion
Impact of display advertising on conversions
PERFORMANCE
Post Click Analysis
Post View Analysis
Cross-device
Need information on where and
how to effectively place a display ad?
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HOW DOES OUR DISPLAY ADVERTISING WORKFLOW LOOK LIKE?

  • prev-ico
  • next-ico
1
Briefing/debriefing
(1-3 days)
We analyze the goals and objectives of the advertising campaign, product, and client’s business. We summon all the data concerning the task — we collect information for further stages of work.
2
Strategic assessment and planning
(2-10 days)
Each brief receives a strategic assessment. We develop a strategy, set goals, analyze the audience and the competitive environment, choose ads channels to achieve the communication goals of the brand.
3
Media planning
(2-4 days)
We determine the optimal buying strategy, choose effective channels, tools, formats, volume, frequency, and other parameters of ad placement. We make forecasts.
4
Ad materials production
(3-10 days)
We formulate technical requirements of advertising systems for materials, if necessary we adapt advertising materials to the placement format.
5
Placement and display advertising buying
(1-4 days)
We enter advertising materials into the system, distribute impressions according to the media plan, undergo moderation. If necessary, we create online ad management accounts, install tracking system codes.
6
Ad placement analysis and optimization
(throughout the whole placement period)
We control the achievement of KPIs, if necessary, optimize the placement plan.
7
Regular reporting on work performed
We prepare reports with conclusions along with an optimization and scaling plan. We hold status meetings with client about the work done and achievement of KPIs.
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ALL SERVICES

DIGITAL MEDIA STRATEGY
Development of a consistent plan to promote a brand, product, or service in digital
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DISPLAY ADVERTISING
Programmatic and direct buying of banner and video advertising
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SEARCH ENGINE MARKETING
Promotion in search results
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SOCIAL MEDIA ADVERTISING
Communication with target audience through Facebook, Instagram, TikTok, LinkedIn
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VIDEO ADVERTISING
Improving brand awareness. Generation of demand for products or services
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APP PROMOTION
Ad placement to increase the number of mobile application installations
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SEARCH ENGINE OPTIMIZATION
Improving the site rankings in organic search
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WEB ANALYTICS AND DATA
Providing support from setting up of the web analytics services to working with BigData
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CONTENT MARKETING
Creating texts that promote the company and benefit the reader
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