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DIGITAL MEDIA STRATEGY

Digital media strategy is a plan to achieve the goals of the brand in Digital with the help of advertising tools. We help the brand to determine the parameters for media planning, assess the competitive environment, determine the profile of the target audience, and placement formats. The strategy must be flexible and adaptive.

DIGITAL MEDIA STRATEGY ALLOWS TO:

DETERMINE EXACT TARGET AUDIENCE IN THE DIGITAL ENVIRONMENT

DETERMINE POINTS OF DIFFERENTIATION FROM COMPETITORS

FIND TOUCHPOINTS WITH TARGET AUDIENCE IN THE DIGITAL ENVIRONMENT

CHOOSE EFFECTIVE MEDIA AND PERFORMANCE TOOLS

FORECAST THE BUDGET TO ACHIEVE OBJECTIVES

WE USE

TIME-TESTED AND NEW TOOLS

HOW DOES OUR DIGITAL MEDIA STRATEGY WORKFLOW LOOK LIKE?

Briefing and initial analysis

(3 - 4 days)

We receive a brief from the client. Determine the state of the brand, its position, competitive environment and effectiveness of communication in digital. We evaluate sites advertising channels, volume of communication, targeting and advertising formats of competitors. Define growth opportunities for business and points of differentiation. We form hypotheses.

Defining the target audience

(2 - 3 days)

Create a media profile of the target audience. Analyze the behavior of the target audience in digital. It helps understand which sites to place ads on, and by what interests target the audience.

Determining principle communication channels for target audience

(1 - 2 days)

We find sites where you can reach the largest target audience; determine the level of affinity of sites; Learn which content topics the audience is interested in.

Transfer the brief to the planning team

(1 day)

Compiled data is transferred in order to select tools, scope and prices. We identify ad formats, platforms and sources.

Approving budget and implementing strategy

Throughout the whole advertising campaign, we track indicators and optimize placement.

ALL SERVICES

DIGITAL MEDIA STRATEGY

Development of a consistent plan to promote a brand, product or service in digital

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DISPLAY ADVERTISING

Programmatic and direct buying of banner and video advertising

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SEARCH ENGINE ADVERTISING

Promotion in search results

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SOCIAL MEDIA ADVERTISING

Communication with target audience through Facebook, Instagram, TikTok, LinkedIn

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VIDEO ADVERTISING

Improving brand awareness. Generation of demand for products or services

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APP PROMOTION

Placement of ads to increase number of mobile application installations

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SEARCH ENGINE OPTIMIZATION

Improving site rankings in organic search

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WEBANALYTICS AND DATA

Providing support from setting up of web analytics services to working with BigData

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CONTENT MARKETING

Creating texts that promote the company and benefit the reader

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Advantages of collaboration with us

We employ strong specialists with tens of years of experience in digital

Our prices are transparent and clear. We are honest with our clients

We are a partners of Google, Criteo and other international platforms

We offer complex solutions for advertising campaigns, we use all the possibilities of media & performance approaches in digital

We value long-term cooperation. More than 70% of clients have been with us for 3+ years

We fully immerse in the client's business. We do not work with briefs, but with companies that have clear goals and objectives

We take the leading positions in the IAB and Effie ratings