DIGITAL MEDIA STRATEGY

Digital media strategy is a plan to achieve the goals of the brand in Digital with the help of advertising tools. We help the brand to determine the parameters for media planning, assess the competitive environment, determine the profile of the target audience, and placement formats. The strategy must be flexible and adaptive.

DIGITAL MEDIA STRATEGY ALLOWS TO:

DETERMINE EXACT TARGET AUDIENCE IN THE DIGITAL ENVIRONMENT

DETERMINE POINTS OF DIFFERENTIATION FROM COMPETITORS

FIND TOUCHPOINTS WITH TARGET AUDIENCE IN THE DIGITAL ENVIRONMENT

CHOOSE EFFECTIVE MEDIA AND PERFORMANCE TOOLS

FORECAST THE BUDGET TO ACHIEVE OBJECTIVES

WE USE

TIME-TESTED AND NEW TOOLS

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HOW DOES OUR DIGITAL MEDIA STRATEGY WORKFLOW LOOK LIKE?

Briefing and initial analysis

(3 - 4 days)

We receive a brief from the client. Determine the state of the brand, its position, competitive environment and effectiveness of communication in digital. We evaluate sites advertising channels, volume of communication, targeting and advertising formats of competitors. Define growth opportunities for business and points of differentiation. We form hypotheses.

Defining the target audience

(2 - 3 days)

Create a media profile of the target audience. Analyze the behavior of the target audience in digital. It helps understand which sites to place ads on, and by what interests target the audience.

Determining principle communication channels for target audience

(1 - 2 days)

We find sites where you can reach the largest target audience; determine the level of affinity of sites; Learn which content topics the audience is interested in.

Transfer the brief to the planning team

(1 day)

Compiled data is transferred in order to select tools, scope and prices. We identify ad formats, platforms and sources.

Approving budget and implementing strategy

Throughout the whole advertising campaign, we track indicators and optimize placement.

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